The Collection

JO! by Creative Jordan is a newly established Fashion Brand presenting its Womenswear collection for Spring/Summer ’18.

The Jordanian traditional garments, coolers, drawings and embroidery have evolved into an original contemporary style catering to an international taste.

JO! Is casual, sophisticated, unexpected, modern, dynamic, fresh and timeless.


The Bedouin world has been the main source of inspiration: very easy-to-wear garments, contrasting colors, indigo-Blue dyed fabrics, decorated with a touch of embroidery.

The very unique ‘Diamond’ Jordanian embroidery stitch, that has disappeared in the recent past, has been revived through new geometrical embroidery patterns.

The traditional drawings have been translated into modern and precious embroideries on the garments. Asymmetric and unexpected embroidered touches create interesting dynamic placements, making the pieces have unusual uniqueness.


The simple straight and ‘A’ line shapes of the traditional garments were developed into easy-to-wear clothes for a new casual but sophisticated wardrobe,mostly suitable for daily-wear.

Shirts, shirt-dresses, top and blouses, short jackets and long robes are the core of the collection.


The traditional Indigo-Blue hand-dyed fabric has been replaced by the contemporary and timeless Denim fabric.

Original fiber mixtures create new concepts: the texture of linen, combined with the softness and smoothness of Cotton and Tinsel, reaches a sophisticated blend and an unexpected touch.

A charming Cotton Sateen Denim combines the feeling of the casual material with a shiny surface. In addition to Denim, our crispy poplin fabric offers a fresh touch to the collection.

Creative Jordan: The Project

JO! Collection is part of CREATIVE JORDAN project and represents a new important step for Jordanian garment industry.

CREATIVE JORDAN is part of the regional project ‘CREATIVE MEDITERRANEAN -Resilience Through Creativity'; Funded by the EU and the Italian Development Cooperation and implemented by the United Nations Organization for Industrial Development (UNIDO).

The aim of ‘Creative Jordan’ is to improve and foster the design and manufacturing process in thegarment industry and facilitate the access to local and international markets.

JO! ByCreative Jordan is developed in collaboration with the Garment Design & TrainingServices Center (GSC)in Amman, and engages a team of Jordanian designers and local manufacturingfactories.

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